Holly Willoughby is almost unrecognisable in childhood photo with lookalike sister

The This Morning presenter has a famously close bond with her sister Kelly  

How sweet does Holly Willoughby look in this childhood photo? The This Morning presenter's lifestyle brand Wylde Moon posted a cute throwback to Holly's younger years on Monday, and fans were loving it.

Looking positively cherubic, Holly, now 42, was pictured alongside her older sister in the retro snapshot, flashing a beaming, gap-toothed grin and stretching her hands out to the camera. Kelly, who is three years older than Holly, appeared angelic as she sweetly posed next to her little sister.

The archival image of the girls as toddlers was juxtaposed with a photo of the Willoughby ladies in recent years.

The caption read: "It's #NationalSiblingsDay which is a great excuse to pull out this old photo of @hollywilloughby and her sister Kelly. Tag your siblings in the comments and show them some love."

Holly’s followers were loving the photo, with one writing: "Cute pic… funny but you still both look the same. Xx" and another posting: "This is so cute, absolutely love the relationship they both have with each other."

SEE: Holly Willoughby pictured with rarely-seen children after surprise This Morning visit 

Meanwhile, a childhood friend of the siblings commented: "I actually think I remember this one in the front hall of their house."

Not only do Holly and Kelly look incredibly similar, but they are also the best of friends, not to mention work colleagues.

Kelly is currently the managing director of Holly's wellness brand Wylde Moon. The presenter launched the brand back in September 2021 as a lifestyle platform for her to share her beauty and fashion favourites du jour.

Whether it be supporting her sister at the Pride of Britain Awards or in the audience of Dancing on Ice, it's safe to say that Kelly is never too far away.

She recently marked Holly's 42nd birthday with another cute throwback photo from their younger years.

Kelly wrote: "Happy, Happy Birthday Sis! Everyone needs a Holly in their life! She’s the fun at a party, the daft when you’re behaving like children, then serious when you really need it, the support when you can’t see the wood for the trees, and the love….always. Love you @hollywilloughby."

PHOTO: Holly Willoughby designed her own bridal dress for 'unreal' wedding 

We love how close their sisterly bond is!

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