Rihannas bizarre blonde 'pixie mullet' is the coolest haircut of 2024
Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more
Rihanna's hair game is nothing short of legendary. This queen of reinvention loves to keep us guessing, flipping from bold cuts to vibrant hues and every texture imaginable. And she's done it again.
To celebrate her latest brainchild, Fenty Hair, Rihanna unveiled a jaw-dropping pixie cut. To put it simply Rihanna's cropped-mullet hybrid is a total vibe. It's edgy, cool, and so RiRi.
You may also like
The 'Balenciaga Bob' is the latest Old Money hairstyle we can't wait to try
The best blow dry bars in London, tried & tested
Rocking her new 'do, Rihanna announced, "A new family is moving in! @fentyhair is pullin' up, and it’s time to finally have the hair experience you’ve been waiting for." She added, "You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural.”
The line promises to be as inclusive as her makeup line, catering to her diverse customer base, “I am launching a flexible line of products for not only every hair want but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style."
MORE: Rita Ora debuts incredible mermaid hair ahead of her latest single release
This latest venture is an exciting expansion of the beauty empire that made Rihanna a billionaire. Fenty Hair, set to drop on June 13, promises, "A new era of repair… Clinically tested to repair, strengthen, hydrate, smooth + protect." While the music mogul didn't specify the exact products we can expect, the anticipation is already sky-high.
Fenty Beauty, which has already revolutionised the makeup industry, and laid the foundation (pun intended) for this next big thing. The entire operation is worth a staggering US$2.8 billion, with 50% of that belonging to its CEO, Rihanna. According to Forbes' latest estimates, Rihanna boasts a net worth of $1.4 billion, making her the 23rd wealthiest self-made woman in the U.S.
MORE: Maya Jama's game-changing fringe hack will blow your mind
RELATED: The effect of hard water on your hair – and how to treat it
So, set a reminder for June 13 and get ready to welcome Fenty Hair into your life. If anyone knows how to keep our locks looking fabulous, it's Rihanna.
View post on InstagramWhen is Fenty Hair launching?
Fenty Hair is launching on June 13 but you can sign up on the Fenty Beauty website to get early access on June 11.
ncG1vNJzZmivp6x7qbHLpaammZeWx6q6xGeaqKVfnbOue8GemK6sqWLBs7HNnapobmVogXF8jqugoZmeo65ursuopZ2dXaW2ubXEZqSupJyawW6yxKersmWYlrazew%3D%3D